Headlines - Breaking for Sense

April 29, 2024

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Headlines that are two or three lines deep can create a tricky problem -- line breaks, or the place where one line ends and another begins. Avoid bad breaks caused by dangling verbs, adjectives or propositions. Review all heads and subheads and to make manual line "breaks for sense." Breaking for sense means breaking a line where one might logically pause when reading it aloud.

When breaking for sense, strive to:

  • Keep important phrases together
  • Avoid hyphenations
  • Break a line after punctuation
  • Pair adjectives with their nouns
  • Keep proper names together
  • Group color and typestyles together

Examples

NO

Looking for a New Car? We

Can Help.

YES

Looking for a New Car?
We Can Help.

NO

Making Life Better One
Home At a Time

YES

Making Life Better
One Home At a Time

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