Site Link Audit Tool
Site Link Audit Tool
HWP has a powerful new link-checking tool. This will automate and simplify the process of checking internal and external links on Hibu websites.
The link checker is accessed by navigating to SEO and Settings > SEO > SEO Overview
Once you click “Show me” in SEO Overview, you will get an overall overview of any issues found with SEO across the site.
To filter these down further and focus on the links, you can click on “Internal Links” to check the internal links. “External Links” can be clicked to check the external links. “Internal Links” is shown below:
To correct or remove a broken link, you can select “Fix Issue” at the right of the screen. This will give you the options to either redirect the link or fix it in the editor.
“Redirect Link” will allow you to set up a 301 redirect. “Fix in Editor” will take you to the section of copy where the broken link is located so you can either replace it or unlink the text depending on what you want to do.
Why We Use the Site Link Audit Tool
This link checker should help save time for anyone who is testing links on Hibu sites. It will also help in the event we are asked to make fixes on typically DIY pages such as blog posts. Why we won’t proactively be checking for dead or broken links, if we come across them, we can at least disable them.
From an SEO standpoint, broken links harm your website's authority and diminish its value in the eyes of search engines. While Google doesn't directly penalize broken links, their presence signals a lack of site maintenance, potentially lowering your authority score. For users, broken links can lead to frustration, reducing engagement and conversion opportunities. By contrast, maintaining internal and external link health ensures users can easily navigate your site while helping search engines understand the structure and relevance of your content.
