Blog Layout
Guidelines for Using White and Black with Recent Colors
January 23, 2025
Guidelines for Using White and Black with Recent Colors
When designing a site, it’s essential to make strategic use of theme colors for consistent, quick, and efficient design updates. To maximize the flexibility of your site's color palette, we recommend leveraging the locked Recent Colors pure white (#FFFFFF) and pure black (#000000) for foundational design elements, such as text, backgrounds, icons, and other structural components.
Why Use Recent Colors White and Black?
- Limited Theme Color Placeholders: Assigning white and black to the default Recent Colors ensures you can save your theme color placeholders for other unique colors in your palette. This approach helps you use your theme colors more effectively.
- Locked and Persistent: The Recent Colors white and black cannot be deleted or changed. This ensures that these colors remain stable, even if theme colors are reset. By contrast, Saved Colors (non-theme colors) can be overwritten or lost when reset, which is why we advise caution when using them for white or black.
Best Practices for White and Black
- Connect Elements to Recent Colors:
If you are using pure white or pure black, always use the locked Recent Colors white and black for maximum stability. You can either connect these colors directly to site elements or define them as theme colors if needed. - Avoid Using Saved Colors for White and Black:
Do not assign white or black using Saved Colors, as saved colors can be reset or lost during updates. - Flexibility for Designers:
Using Recent Colors for white and black does not limit your creativity. You can still assign unique shades or variants of white or black through theme colors if your design requires it. Remember, your theme color palette is yours to define.
Final Note:
Linking site elements to theme colors streamlines updates and ensures design consistency. A single change in the Theme Colors panel updates all linked elements, saving time and maintaining cohesion. Reserve theme color slots for non-default colors to enhance flexibility. While elements default to white and black, you are not restricted to these; as the designer, you have the final say on your site's color palette. To maintain an easily updatable and visually consistent site, always assign updates—such as button colors—using Theme Colors.
Website Page Counting Process It is important for all production teams to follow the same process when determining what pages on a client’s website are considered countable. This helps ensure that workloads and turn times are properly accounted for. Please note that “page count” as defined here is not the same thing as the page count that a client is allowed. There are several site pages that do not count against the client’s allotted page count, but we need to account for them in production as they take time and skill to create. To get an accurate Production page count, start with the following: Preliminary Review • Gather the site map, questionnaire, or any documentation indicating the intended structure of the website • Identify visible and hidden pages based on the provided documents Easy Way to See All Pages Select the Media Manager in the content library Click on All Alt Text Go to Page SEO Click on All Pages Scroll down to manually count the pages Note: You may have the occasional template page slip in, but this method reliably includes all the necessary pages without omitting any Categorizing Pages Service Pages: Count all service pages (e.g., individual services, home, about, contact, etc.) Include any services listed as part of the questionnaire FAQ and Blog Pages: Always count the FAQ and Blog pages, regardless of their visibility or creation status: o If they are visible or created, they count under standard pages o If they are not yet visible or created, they count under Hidden Pages Hidden Pages: Other than FAQ/Blog, include only pages intended for future use or required but not visible/created yet Exclude asset-only pages used for functionality (e.g., "First-Last," assistant banners, unused forms) DO NOT COUNT Third-Party Link Pages in the Navigation: Identify pages that link offsite (e.g., financing pages directing users to external platforms) Exclude these pages from the count as they do not require building
Site Link Audit Tool HWP has a powerful new link-checking tool. This will automate and simplify the process of checking internal and external links on Hibu websites. The link checker is accessed by navigating to SEO and Settings > SEO > SEO Overview
Discover how to boost engagement with two key website tools: callouts and coupons. Built with the Swiss Army Widget, these elements help you highlight key information and drive conversions through strategic promotions. Learn the essential differences and best practices for maximizing their impact on your site.
As digital marketing evolves, state privacy laws are becoming increasingly stringent. For businesses working with third-party marketing services, having an up-to-date, compliant privacy policy isn't just good practice—it's essential. Our streamlined process helps clients implement custom privacy policies that meet these requirements while maintaining their website's professional appearance.