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Capturing Accurate Page Counts

February 27, 2025

Website Page Counting Process


It is important for all production teams to follow the same process when determining what pages on a client’s website are considered countable. This helps ensure that workloads and turn times are properly accounted for. Please note that “page count” as defined here is not the same thing as the page count that a client is allowed. There are several site pages that do not count against the client’s allotted page count, but we need to account for them in production as they take time and skill to create.


To get an accurate Production page count, start with the following: 


Preliminary Review


• Gather the site map, questionnaire, or any documentation indicating the intended structure of the website

• Identify visible and hidden pages based on the provided documents


Easy Way to See All Pages


  • Select the Media Manager in the content library
  • Click on All Alt Text
  • Go to Page SEO
  • Click on All Pages
  • Scroll down to manually count the pages
  • Note: You may have the occasional template page slip in, but this method reliably includes all the necessary pages without omitting any


Categorizing Pages


Service Pages:

  • Count all service pages (e.g., individual services, home, about, contact, etc.)
  • Include any services listed as part of the questionnaire

FAQ and Blog Pages:

  • Always count the FAQ and Blog pages, regardless of their visibility or creation status:

o If they are visible or created, they count under standard pages

o If they are not yet visible or created, they count under Hidden Pages

Hidden Pages:

  • Other than FAQ/Blog, include only pages intended for future use or required but not visible/created yet
  • Exclude asset-only pages used for functionality (e.g., "First-Last," assistant banners, unused forms)

DO NOT COUNT Third-Party Link Pages in the Navigation:

  • Identify pages that link offsite (e.g., financing pages directing users to external platforms)
  • Exclude these pages from the count as they do not require building

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