Blog Bio Page Build Instructions

June 28, 2024

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Blog Bio Page Build Instructions

If Bio page already exists, use that and supplement or update content if necessary (ie - if length is short)
If no Bio page exists, follow the steps below:
Click on the Pages icon on the left hand side of the platform
Click on arrow next to "About" to expand the menu items below
Click on the gear icon next to "First Last" (this is the Bio page template) and select "Rename"
Rename: Enter the owner's first and last name, along with any relevant titles or prefixes, using the title case format of site (ie - if other pages are all caps in nav, make owner's name all caps)
Example - Dr. Regina Phalange, MD

Click on the gear icon next to the Bio page and select "Stage Draft for Publish"
Click on the gear icon next to the Bio page and select "Edit Page SEO"
Page URL: /first-last
Update to owner's first and last name, using the title case format of site (ie - if other pages are all caps in nav, make owner's name all caps)
Ex - /regina-phalange
Page meta title: Prefix First Last, Title | NOB
Update to owners name, using any appropriate prefixes and titles, then update NOB to the name of the business using the title case format of site (ie - if other pages are all caps in nav, make owner's name all caps)
Ex - Dr. Regina Phalange, MD | Haverford Medical Clinic
Page meta description: NOB [verb] offers / provides / serves / specializes in, etc. [Core business keyword (or phrase)] [City, ST or serving area]. Motivating factor. Motivating factor (space permitting). Motivating factor (space permitting).
Update NOB to the name of the business and include details regarding the products and services offered by the business
Ex - Dr. Rufus T. Firefly, DDS has been specializing in family dentistry in the Boston area since 1994. Voted Top Doc by Boston Magazine 10 years in a row.
Click the 'x' to navigate to the Bio Page
Click on the Bio Page Template to open the page
Header: First Last
Click on "First Last" and replace it with the owner's first and last name and any relevant prefixes or titles
Header: NOB
Click on "NOB" and replace NOB with the name of the business, using appropriate capitalization
H3: First Last
Click on "First Last" and replace it with the owner's first and last name and any relevant prefixes or titles
Additional Sections: Update the remaining H3s and paragraph content to information applicable to that particular business
Right Gutter

If no LinkedIn, do not populate right gutter (ie, no photo, linkedIn icon), just delete the data from the template
Photo: Update photo
Right click on the image and select "Edit Content"
Content: Scroll down until you see "Replace" and click on it
Select the appropriate image or logo, or click "Upload" to upload one
Use the picture provided by the owner, the LinkedIn profile picture, or the Logo
Update alt text to person's name or let AI generate (click purple stars)
If you let AI generate, adjust if necessary
Design: Whatever the width of the picture uploaded is, adjust width to that here
Scroll down until you see "Width"
Manually enter the appropriate width into the box
Ex - if the size of the picture is 200x200, manually adjust width to 200px
First Last: Update to the owner's first and last name, with any appropriate prefixes or titles
Ex: Joe Howe, Managing Partner
LinkedIn icon:
Click on the icon and scroll down until you see the LinkedIn URL
Update to client's LinkedIn profile page

Update Blog Template to Include Author:

Click on the Blog icon on the left hand side of the platform
Click on "Edit Layout" from the menu on the left

On the left hand side, click on the eye to make the Author layout visible

You should now see text display on the blog layout that says:
By First Last
POST PUBLISH DATE

Click on By First Last and select "Make Visible"
Update First Last to the owner's name, using any applicable prefixes or titles and using the title case format of site (ie - if other pages are all caps in nav, make owner's name all caps)
Ex - Dr. Regina Phalange, MD
Select the updated name and then click the link icon in the formatting menu
In the pop up box, select the "Existing site page" radio button, and then select the Bio page from the list of pages
Hover over the POST AUTHOR | POST PUBLISH DATE text in the template and click on the 'x' to delete it
Click "Done" in the upper right