Blog Bio Page Build Instructions

June 28, 2024

Blog Bio Page Build Instructions

  • If Bio page already exists, use that and supplement or update content if necessary (ie - if length is short)
  • If no Bio page exists, follow the steps below:
  • Click on the Pages icon on the left hand side of the platform
  • Click on arrow next to "About" to expand the menu items below
  • Click on the gear icon next to "First Last" (this is the Bio page template) and select "Rename"
  • Rename: Enter the owner's first and last name, along with any relevant titles or prefixes, using the title case format of site (ie - if other pages are all caps in nav, make owner's name all caps)
  • Example -  Dr. Regina Phalange, MD
  • Click on the gear icon next to the Bio page and select "Stage Draft for Publish"
  • Click on the gear icon next to the Bio page and select "Edit Page SEO"
  • Page URL: /first-last
  • Update to owner's first and last name,  using the title case format of site (ie - if other pages are all caps in nav, make owner's name all caps)
    Ex - /regina-phalange
  • Page meta title: Prefix First Last, Title |  NOB
  • Update to owners name, using any appropriate prefixes and titles, then update NOB to the name of the business  using the title case format of site (ie - if other pages are all caps in nav, make owner's name all caps)
    Ex - Dr. Regina Phalange, MD | Haverford Medical Clinic
  • Page meta description: NOB [verb] offers / provides / serves / specializes in, etc. [Core business keyword (or phrase)] [City, ST or serving area]. Motivating factor.  Motivating factor (space permitting). Motivating factor (space permitting).
  • Update NOB to the name of the business and include details regarding the products and services offered by the business
    Ex - Dr. Rufus T. Firefly, DDS has been specializing in family dentistry in the Boston area since 1994. Voted Top Doc by Boston Magazine 10 years in a row.
  • Click the 'x' to navigate to the Bio Page
  • Click on the Bio Page Template to open the page
  • Header: First Last
  • Click on "First Last" and replace it with the owner's first and last name and any relevant prefixes or titles
  • Header: NOB
  • Click on "NOB" and replace NOB with the name of the business, using appropriate capitalization
  • H3: First Last
  • Click on "First Last" and replace it with the owner's first and last name and any relevant prefixes or titles
  • Additional Sections: Update the remaining H3s and paragraph content to information applicable to that particular business
  • Right Gutter
  • If no LinkedIn, do not populate right gutter (ie, no photo, linkedIn icon), just delete the data from the template
  • Photo: Update photo
  • Right click on the image and select "Edit Content"
  • Content: Scroll down until you see "Replace" and click on it
  • Select the appropriate image or logo, or click "Upload" to upload one
  • Use the picture provided by the owner, the LinkedIn profile picture, or the Logo
  • Update alt text to person's name or let AI generate (click purple stars)
  • If you let AI generate, adjust if necessary
  • Design: Whatever the width of the picture uploaded is, adjust width to that here
  • Scroll down until you see "Width"
  • Manually enter the appropriate width into the box
    Ex - if the size of the picture is 200x200, manually adjust width to 200px
  • First Last: Update to the owner's first and last name, with any appropriate prefixes or titles
    Ex:  Joe Howe, Managing Partner
  • LinkedIn icon:
  • Click on the icon and scroll down until you see the LinkedIn URL
  • Update to client's LinkedIn profile page

 


Update Blog Template to Include Author:

  • Click on the Blog icon on the left hand side of the platform
  • Click on "Edit Layout" from the menu on the left
  • On the left hand side, click on the eye to make the Author layout visible
  • You should now see text display on the blog layout that says:
    By First Last
    POST PUBLISH DATE
  • Click on By First Last and select "Make Visible"
  • Update First Last to the owner's name, using any applicable prefixes or titles and using the title case format of site (ie - if other pages are all caps in nav, make owner's name all caps)
    Ex - Dr. Regina Phalange, MD
  • Select the updated name and then click the link icon in the formatting menu
  • In the pop up box, select the "Existing site page" radio button, and then select the Bio page from the list of pages
  • Hover over the POST AUTHOR | POST PUBLISH DATE text in the template and click on the 'x' to delete it
  • Click "Done" in the upper right
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