How to Update ROS Request CTAs

April 29, 2025

How to Update Run-of-Site Request CTA Buttons and Headlines in Editor 2.0

This post covers two important processes for updating Request CTAs:

Part 1 is for Copywriters and Designers — setting up the Request CTA at the start of a site build.
Part 2 is for Customer Service and Amends Teams — updating an existing Request CTA after the site is live.

You’ll notice there are several steps. That’s because we're using collections and connected data to control buttons, headlines, and links across the entire site.

Why this matters:

It's much faster than updating every button, link, and page one-by-one.
It keeps the website consistent for users and search engines.
It makes future updates easier and faster for anyone working on the site.
It reduces the chance of broken links or mismatched CTAs.
It sets us up for scalable site management as we grow.

Both parts must be done carefully and in the exact order shown to make sure everything stays connected and working properly.

Part 1: Setting Up the Request CTA at the Start of the Build

(for Copywriters and Designers)

In Part 1, you’re laying the groundwork. You are using collections and connected data to make sure the CTA buttons, links, and headlines are consistent across the entire site.

Even though there are a few steps, it’s still much faster than manually updating dozens of buttons and pages later. Following these steps now makes future changes quicker and protects site quality.

NOTE: Example CTA for the following is Request Free Estimate

Step 1: Rename the Request Form Page (update page name / nav label)

Go to the page named Request Form Page.
Rename it to Request Estimate (do not include "Free").

Step 2: Update the Page Slug

Change the page slug from request-form-page to request-estimate.

Step 3: Update the Button Collection (update button labels and link)

Find the Button Collection.
Click the pencil icon next to the eyeball to edit.
Update these 3 button fields:
Desktop/Tablet Button
Mobile Button
Form Button
Overwrite Request CTA with Request Estimate (no "Free" in the button text).
Close the edit window.
Then:
Find the old /request-form-page link.
Click the copy icon.
Update the link to /request-estimate.
Update the Form Title field:
Set it to Request Estimate

Step 4: Update the Form Collection (updates superhero form title)

Find the Form Collection.
Click the pencil icon next to the eyeball to edit.
Update the Form Title field
Set it to Request Free Estimate (this is where "Free" is added).

Step 5: Update the Hero Collection (updates request form page thin hero H1)

Find the Hero Collection.
Locate the top row, first position.
Update the link:
Change from /request-form-page to /request-estimate.
Click the pencil icon.
Update the related H1 field
Set it to Request Free Estimate (this is where "Free" is added).

Part 2: Updating the Request CTA After the Site is Live

(for Customer Service and Amends Teams)

In Part 2, you're updating a live site that already uses connected data. Because the site is set up correctly, you only need to make changes once in each collection — no need to click through every page. This keeps updates quick, accurate, and future-proof.

Example Update:
Changing from Request Free Estimate → Get a Free Quote

Step 1: Rename the Request Form Page (update page name / nav label)

Find the existing Request Estimate or Request Free Estimate page.
Rename it to Get a Quote (no "Free" in the page name).

Step 2: Update the Page Slug and add 301 Redirect

Change the slug from request-estimate to get-a-quote.
If the site is live, you’ll see a prompt to add a URL redirect. Click Add URL Redirect to confirm.
If the site is not live, you can skip the redirect — it's not needed.

Step 3: Update the Title Tag and Meta Description

While still in the page settings:

Title Tag: Replace Request estimate with Get a quote.
Meta Description: Replace Request estimate with Get a quote.

Step 4: Update the Button Collection (update button labels and link)

Find the Button Collection.
Click the pencil icon next to the eyeball to edit.
Update these 3 button fields:
Desktop/Tablet Button
Mobile Button
Form Button
Overwrite Request Estimate with Get a Quote (no "Free" in the button text).
Close the edit window.
Then:
Find the old /request-estimate link.
Click the copy icon.
Update the link to /get-a-quote.

Step 5: Update the Form Collection (updates superhero form title)

Find the Form Collection.
Click the pencil icon next to the eyeball to edit.
Update the Form Title field
Overwrite Request a Free Estimate with Get a Free Quote (this is where "Free" is added).